SEO

Course Type

Others

Duration

40 Hours

Course Fee

₹ 20000.00

Subjects

Search engine optimization (SEO)

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Eligibility

10th & above

Syllabus

Basics Course
 Internet and Search Engine Basics
 Internet Marketing
 Importance of Internet Marketing
 Types of Internet Marketing Methods
 Importance of Search Engines
 SEO is an Art or Science
 How the search engine works?
2
 Understanding the SERP
 Using Search Operators
 Google Search Engine Architecture
 Search Engine Algorithms
 Google Algorithm Updates
 Page Rank Technology
 Panda Update and its Importance
 Latest Updates about SEO Algorithms
 Google Web Masters Tools
Keywords Research and Analysis
 Introduction to Keyword Research
 Business Analysis
 Types of Keywords
 Keyword Research Methodology
 Keywords Analysis Tools
 Competition Analysis
 Preparing a Keyword List for Project
 Localized Keywords Research
3
Advance Course
On-Page Optimization (Onsite)
 Basics of Website Designing / Development
 Essentials of good website designing
 HTML Basics for SEO
 Usability and User Experience in Website
 Onsite Optimization Basics
 Importance of Domain Names and Value
 Domain Selection
 Website Structure and Navigation Menu Optimization
 Coding Best Practices
 Filename Optimization
 Title Tag Optimization
 Keywords
 Keyword Density Analysis
 Keywords Research in Various Search Engines
 Meta Tags
 Meta Tags Optimization
 Headers Optimization
 SEO Content Writing
 Optimizing SEO content
 Page Speed Optimization Tool
 Anchor Links Optimization
 Internal Link Strategy
 Iframes / Frames effects on SEO
4
 Header and footer
 Header optimization with tag line or catch line
 Footer Optimization
 Creating an HTML and XML sitemaps
 URL Rewriting Techniques (301, 302)
 Canonical / 404 Implementation
 HTML Validation using W3C
 Google SEO Guidelines
 Search Engines V/S directory
 Major search engines and directories
 Google Page Rank
 Google Sandbox effect
 Website Architecture
 Hosting Selection
 How the Search Engine works
 Heat map of Home page
 Description
 Creating Robots file
 Creating sitemaps
 Image tag optimization
 Image Importance
 Anchor Text
 URL renaming/re-writing
 Google webmaster tools
 Yahoo Feed Submission
5
Keywords Research and Analysis
 SWOT Analysis of Website
 Target segmentation
 Keyword Research
 Competitor Analysis
 Finding Right Appropriate Keywords.
Off Page Optimization
 Submission to search engines
 Introduction to Offsite Optimization
 Local marketing of websites depending on locations
 Promoting Subsequent pages of the website
 Black Hat / White Hat / Grey Hat SEO
 Submission to Relevant Directories
 Linking Building Methodology
 Types of Linking Methods
 Free Links / Paid Links
 Directory Submission
 Blog Submission
 Free Classifieds
 Forums
 Forum Signatures and Commenting
 Press Releases
 Video optimization
 Link Building
 How to promote home page
6
 Directory Submissions for SEO
 Social Bookmarking
 Local Business Listing (Local SEO)
 Classifieds Posting
 Using Blogs for SEO
 Blog Commenting
 Press Release Submission
 Article Submissions
 Video Submissions
 Social Media Optimization Techniques (Basics)
 RSS Feeds Submissions
 Tracking the Links and Page Rank
 Question and Answers
Dynamic Website SEO
 Difference between Dynamic and Static Sites
 SEO for Word press (SEO Widgets)
 SEO for Joomla ( Joomla SEO Plug-in)
 SEO for BlogSpot
 How to optimize the Flash Websites

Course offered in

icon-addr-grayMogappair East

106, Indhiragandhi Street, Golden George Nagar, Chennai,
Mogappair East, Chennai, India,
Postal code:600037.
Landmark: Justice Rathinavel Pandian Road .
Mobile: 91-9994666984.

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